As the holiday season approaches, demand for short-term and long-term rentals often rises, making the end of the year one of the best times to maximize your property’s earning potential. Whether you’re targeting tourists, business travelers, or families returning home for the holidays, getting your property market-ready can set you apart from the competition. Here’s a practical guide to help you prepare.
1. Refresh the Interior
A clean, updated space instantly appeals to renters.
✔ Repaint high-traffic areas – Neutral colours give your home a modern and welcoming feel.
✔ Deep clean everything – Carpets, curtains, windows, and furniture should be spotless.
✔ Check appliances – Ensure the fridge, stove, microwave, and AC units work perfectly.
2. Stage for Comfort
Year-end travelers value convenience and coziness.
✔ Add soft furnishings – Fresh linens, plush pillows, and warm throws enhance comfort.
✔ Provide essential amenities – Wi-Fi, basic toiletries, kitchen utensils, and extra towels.
✔ Create a festive touch – Simple, non-overwhelming seasonal décor can make the stay memorable.
3. Strengthen Security Measures
Safety is a top priority for tenants.
✔ Install or test smoke detectors and fire extinguishers
✔ Use smart locks or secure key holders
✔ Ensure outdoor lighting works properly
4. Improve Curb Appeal
The first impression matters, especially for tourists arriving for the holidays.
✔ Trim the garden and clean pathways
✔ Wash the exterior walls and windows
✔ Add welcoming touches like a new doormat, potted plants, or clear property signage.
5. Update Your Listing Material
High-quality marketing makes your property more competitive.
✔ Capture updated photos of all rooms and amenities
✔ Highlight seasonal perks like ocean views, proximity to beaches, shopping, or festive events
✔ Refresh your description to reflect upgrades and special year-end offers
6. Review Pricing and Policies
Make sure your rental terms align with current market conditions.
✔ Adjust holiday pricing based on demand
✔ Offer weekly or monthly discounts for longer stays
✔ Clarify check-in/check-out rules, cleaning fees, and deposit requirements
7. Prepare for High Occupancy
End-of-year rentals typically mean frequent turnovers.
✔ Create a cleaning schedule, especially for short stays
✔ Stock extra supplies like toiletries, cleaning materials, and spare keys
✔ Work with reliable service providers (cleaners, maintenance professionals, landscapers)
Final Thoughts
Taking time to prepare your property before the festive season can help you capture more bookings, earn more income, and create memorable experiences for your guests. A well-presented, well-maintained property always stands out and positions you for a successful close to the year.
